President

SCOTT ROBY

Scott Roby’s career has been shaped by a belief that hospitality is not simply operated, but led with care and conviction. He began in revenue and pricing at KSL Resorts, learning how numbers carry truth and how multi-stream operations shape a hotel’s future. Those early years led him to Evolution Hospitality, where he helped build one of California’s most influential lifestyle hotel platforms through commercial intelligence and cultural strength.

Parable Hospitality is the next chapter in that journey — a company formed not from theory, but from lived experience. Scott leads with a voice that blends commercial discipline and human intuition: direct when needed, generous when possible, and grounded always in transparency.

His philosophy is simple: hotels thrive when leadership listens, purpose is clear, and stakeholders feel genuinely understood.