Grounded in the Work

We Lead Differently

Our leadership team brings decades of experience across operations, revenue, marketing, food & beverage, and asset strategy. We lead with discipline and humility. We listen before we prescribe. And we stay close to the work — because credibility is built through presence, not posture.

A man in a dark suit and white shirt sits indoors near plants, smiling at the camera.

President

SCOTT ROBY

Strong leadership protects the story of each hotel — through clear decisions, transparent communication, and results that hold up over time.

about SCOtt

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Senior Vice President of People & Culture

ALIE GAFFAN

Hospitality lives in the moments between people — in how teams are supported, developed, and inspired to show up fully.

about alie

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Senior Vice President of Accounting & Finance

SHALON HOPKINS

Finance safeguards the story — providing accuracy, clarity, and confidence in every financial direction.

about shalon

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Senior Vice President of Sales

MICHELE ROBERTS

Sales conveys a hotel’s story into the marketplace — building relationships that translate into business.

about michele

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Senior Vice President of Revenue Strategy & Analytics

ED MARTINEZ

Revenue strategy connects people, process, and data shaping performance that is intentional and sustainable.

about ed

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Vice President of Marketing

JULIE ASCHIDAMINI

Effective marketing tells a hotel’s story in ways that convert — transforming identity and insight into measurable commercial growth.

about julie

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Corporate Executive Chef

MICHAEL VAUGHN

Food anchors the guest experience — led with discipline, shaped by place, and delivered with lasting intention.

about MICHAEL

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Corporate Director of Training

MYISHA SMITH

Culture is taught, practiced, and passed on — through learning systems that build confidence, consistency, and pride.

about myisha

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Corporate Director of Risk Management

JOE BUSIC

Stewardship shows itself in foresight — where people, assets, and trust are held with care.

about JOE