Senior Vice President of Sales

Michele Roberts

Michele Roberts built her career in the kinetic world of hotel sales, from local markets to national leadership, learning how demand grows through trust, rhythm, and consistency. Her experience guiding large sales organizations taught her that revenue has an architecture — shaped by strategy, culture, and long-term relationships.

She has helped portfolios grow by aligning teams around thoughtful segmentation, disciplined planning, and strong partnerships that extend beyond the transactional.

Michele leads with the belief that sales is not persuasion, but understanding — recognizing value and presenting it with confidence and care. Owners rely on her to shape demand that is intentional, resilient, and enduring.