Vice President of Marketing

Julie Aschidamini

For Julie Aschidamini, marketing has always been the study of human behavior and the poetry of place. Across 25 years in hospitality, she has shaped identities for boutique and lifestyle hotels, discovering how culture, design, and digital demand influence performance.

Her career includes a pivotal chapter in consumer marketing outside hospitality — sharpening her instinct for innovation and deepening her understanding of how modern guests think, choose, and remember. She returned to hotels with a clearer lens on relevance, differentiation, and growth.

Julie blends data and creativity with intention. She listens to the market, interprets its signals, and builds strategies that convert insight into revenue.

Her work reflects a simple truth: marketing is not decoration — it is direction.