Senior Vice President of Revenue Strategy & Analytics

Ed Martinez

Ed Martinez has built a 26-year career across revenue strategy, distribution, and data analytics, where performance is shaped by both numbers and the people, systems, and decisions behind them. He has led large, multi-brand portfolios through transformation, helping organizations shift from reactive forecasting to disciplined, insight-driven strategy.

A strategic partner to owners and leadership teams, Ed aligns technology, process, and talent to drive sustainable growth. He has led major system implementations, modernized forecasting frameworks, and brought clarity and confidence to complex portfolios.

Ed is passionate about building strong teams. He mentors future leaders, fosters cultures of curiosity and accountability, and believes revenue is not just managed, but thoughtfully designed, so when people, systems, and purpose align, growth becomes resilient, intentional, and enduring.