Grounded in the Work

We Lead Differently

Our leadership team brings decades of experience across operations, revenue, marketing, food & beverage, and asset strategy. We lead with discipline and humility. We listen before we prescribe. And we stay close to the work — because credibility is built through presence, not posture.

Parable Hospitality

President

SCOTT ROBY

Strong leadership protects the story of each hotel — through clear decisions, transparent communication, and results that hold up over time.

about SCOtt

Parable Hospitality

Senior Vice President of People & Culture

ALIE GAFFAN

Hospitality lives in the moments between people — in how teams are supported, developed, and inspired to show up fully.

about alie

Parable Hospitality

Senior Vice President of Accounting & Finance

SHALON HOPKINS

Finance safeguards the story — providing accuracy, clarity, and confidence in every financial direction.

about shalon

Parable Hospitality

Senior Vice President of Sales

MICHELE ROBERTS

Sales conveys a hotel’s story into the marketplace — building relationships that translate into business.

about michele

Parable Hospitality

Vice President of Revenue Strategy

BRANDON BURTIS

Revenue strategy reveals the economic story behind every hotel — guiding pricing and performance toward stronger returns.

about brandon

Parable Hospitality

Vice President of Marketing

JULIE ASCHIDAMINI

Effective marketing tells a hotel’s story in ways that convert — transforming identity and insight into measurable commercial growth.

about julie

Parable Hospitality

Vice President of Operations

SCOTT WARNER

Operations bring a hotel’s story to life each day — turning standards into service and strategy into guest experience.

about scott

Parable Hospitality

Vice President of Food & Beverage

GUS LALIOTIS

Food and beverage deepen a hotel’s story through experience — where culture, care, and craft come together at the table.

about gus

Parable Hospitality

Corporate Executive Chef

MICHAEL VAUGHN

Food anchors the guest experience — led with discipline, shaped by place, and delivered with lasting intention.

about MICHAEL

Parable Hospitality

Corporate Director of Training

MYISHA SMITH

Culture is taught, practiced, and passed on — through learning systems that build confidence, consistency, and pride.

about myisha

Parable Hospitality

Corporate Director of Risk Management

JOE BUSIC

Stewardship shows itself in foresight — where people, assets, and trust are held with care.

about JOE