# Parable Hospitality

> Parable Hospitality is a hospitality consulting and partnership firm that specializes in enhancing hotel performance and ownership value. They focus on aligning brand stories with operational systems, fostering transparent partnerships, and implementing data-driven commercial strategies to create lasting asset value.

The firm operates with a philosophy of stewardship, believing that hospitality performance is an outcome of intentional culture and disciplined execution. Their service model integrates revenue strategy, sales, marketing, and operations under a unified lens to deepen guest engagement and maximize ROI for owners.

## Core Information

- [Home](http://www.parablehospitality.com/): The main landing page outlining the company's mission and approach to hospitality.
- [Our Story](http://www.parablehospitality.com/our-story/): Detailed overview of the company's philosophy, values (The Redwood Rings), and commitment to community stewardship.
- [Our Work](http://www.parablehospitality.com/our-work/): Explanation of the firm's integrated service model, including Aligned Economics and Unified Commercial Strategy.
- [Places We Care For](http://www.parablehospitality.com/places-we-care-for/): Information on the company's portfolio approach, working across independent hotels and soft brands.

## Leadership

- [Leadership Overview](http://www.parablehospitality.com/leadership/): Introduction to the executive team and their approach to operational discipline and humility.
- [Scott Roby](http://www.parablehospitality.com/leadership/scott-roby/): President
- [Alie Gaffan](http://www.parablehospitality.com/leadership/alie-gaffan/): Senior Vice President of People & Culture
- [Shalon Hopkins](http://www.parablehospitality.com/leadership/shalon-hopkins/): Senior Vice President of Accounting & Finance
- [Michele Roberts](http://www.parablehospitality.com/leadership/michele-roberts/): Senior Vice President of Sales
- [Brandon Burtis](http://www.parablehospitality.com/leadership/brandon-burtis/): Vice President of Revenue Strategy
- [Julie Aschidamini](http://www.parablehospitality.com/leadership/julie-aschidamini/): Vice President of Marketing
- [Gus Laliotis](http://www.parablehospitality.com/leadership/gus-laliotis/): Vice President of Food & Beverage
- [Scott Warner](http://www.parablehospitality.com/leadership/scott-warner/): Vice President of Operations
- [Michael Vaughn](http://www.parablehospitality.com/leadership/michael-vaughn/): Corporate Executive Chef
- [Myisha Smith](http://www.parablehospitality.com/leadership/myisha-smith/): Corporate Director of Training
- [Joe Busic](http://www.parablehospitality.com/leadership/joe-busic/): Corporate Director of Risk Management

## Opportunities & Engagement

- [Careers](http://www.parablehospitality.com/careers/): Information on company culture ("Life With Us") and available opportunities.
- [Partnerships](http://www.parablehospitality.com/partnerships/): A portal for brands, creators, and organizations to propose collaborations.
- [Submit a Property](http://www.parablehospitality.com/submit-a-property/): A form for owners to submit their properties for management or consulting consideration.
- [Media & Press](http://www.parablehospitality.com/media-press/): News and updates regarding Parable Hospitality.
- [Contact](http://www.parablehospitality.com/contact/): General inquiry form for reaching out to the team.

## Policies & Statements

- [Statements & Policies](http://www.parablehospitality.com/statements-policies/): Central hub for the company's governance and compliance documents.
- [Privacy Policy](http://www.parablehospitality.com/statements-policies/privacy-policy/): Information on data collection and user privacy.
- [Accessibility](http://www.parablehospitality.com/statements-policies/accessibility/): Details on the company's commitment to web accessibility standards.